At this moment, a third of the food prepared across the world is wasted. The Circular Economy in Food Task Force and Food Cabinet asked Wunderwald to develop a complete identity for the collective ‘Samen tegen voedselverspilling’, helping the initiative to reach the ambitious-but certainly not impossible-goal of 50% less food waste in the Netherlands in 2030. We choose for combination of a dark blue with green colour scheme and made a distinctive logo, which can be adjusted to the Task Force member’s colours.

Wunderwald built a dynamic website for the project as well, which shares the project’s values, builds engagement and visualizes the goals for 2030.